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Webmaster Articles
/ Links, Links and More Links...
Links, Links and More Links...
by Scott F. Geld
http://www.MarketingBlaster.com
Are you linked from other Web sites? You should be...and
from lots of them. The number of Web sites that you are
linked from has a direct impact on the success of your
online business. The number of quality links that point
to your Web site plays a key roll in the search engines
relevancy algorithms. Simply put, the more relevant Web
sites that link to yours, the higher your site will rank
in the search engine returns.
Why is this important to your business? It's a fact of
online business that the highest quality visitors to
your Web site will usually result from links at related
Web sites. A level of trust has been built up before a
customer contacts your business, and they are already
warmed up to do business with you. In fact this
'linking'
is equivalent to 'word-of-mouth" referrals in
traditional marketing. The main goal of a search engine
is to return quality searches for surfers. Having
quality links connected with your Web site helps to
improve your search engine ranking and consequently
increases your business opportunities. It all means that
you should be striving to get more links to your Web
site. Easier said than done! It all takes time, the
longer your business is online the more links you'll
have.
Here are some hints that will help you to attract more
links to your Web site:
Simply Ask
But, make sure you ask the right person. Visit the site
you plan to contact and find out the Webmaster or the
owner's name. Find out if they have a section of their
site dedicated to links. Then, send a personal email,
identifying yourself and why you feel a link swap would
be advantageous to both of you. If you don't see a link
section on their Website, you might still contact the
owner and suggest a joint venture and see what happens.
Link Trading Services
Check out link trading services. You have to be careful
though. Make sure that you can control what sites you
are linked to, and view how the link will look. Find out
how many links you can earn. In the past link trading
services got a bad name because many links were not
properly targeted and unrelated, they used banners that
were too large and so on.
Pre-license Your Web Content
This is a simple approach and essentially means that you
give permission to others to use for free content such
as articles etc. that appear on your Web site. The only
stipulation is that when they use the article they
include a link to your Website. Pre-licensing is a
winning approach because it provides content for one
Website and a link to your Website.
Buy your links
You can buy links on targeted web-sites for as little as
$5 from MarketingBlaster.com. There are also auction
sites like LinkAdage.com where you can bid for direct
links to your site.
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and direct links starting at just $5:
http://www.MarketingBlaster.com
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