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Webmaster Articles
/ Autoresponder Magic
Autoresponder Magic
by Scott F. Geld
http://www.MarketingBlaster.com
What is an autoresponder? Autoresponders are programs
that automatically respond to an Email with 'pre-canned'
message. For example, if you respond to an invitation to
sign up for a newsletter by sending a blank Email to a
certain address, it is likely being directed to the
Email address of an autoresponder. An Email response is
fired back and you'll see it your inbox within seconds.
Autoresponders are in effect, Emails on demand and that
means that your information is available around the
clock all year long.
Automating your Internet marketing business using this
tool can dramatically improve your sales without any
work on your part. In fact, an autoresponder can process
in excess of 50,000 requests every day!
The most common uses for autoresponders are sales
letter, email gathering and customer support.
Sales Letters
Using an autoresponder is an effective way to distribute
a sales letter. For example, if you post to newsgroups
and/or forums you can offer information about your
business or perhaps a report. People indicate interest
by responding with a blank email to the address you
specify.
The autoresponder sends back the information requested,
and along with it your sales letter is included. How
easy is that for free advertising?
Customer Support
If your business includes a customer support group, and
you receive a lot of support questions that are very
similar, you can create an autoresponder that includes a
'Frequently Asked Question" (FAQ) list that answers the
most common questions asked about your products or
services. Autoresponders also allow you to set up
predefined answers to specific questions. By using an
autoresponder in this way, you can significantly reduce
your customer service load. Imagine if you were an
Internet host provider and people wanted information on
setting up their Email service. You can provide all or
most of this information in an automated Email message.
You require fewer 'live bodies' to man your support
desk, and your customer can print out the instructions
for ease of reference...definitely a win-win situation.
But the best thing about autoresponders is that they
record the Email addresses of every contact who requests
information from you. You can retrieve the addresses
from the autoresponder log and use them to follow up
with prospects. In this way you are creating a
'qualified prospect' list. You can even set up an
autoresponder to Email messages at predetermined
intervals. For example, during a holiday season you can
send an Autoresponse Email with good wishes and a
promotion for a seasonal product.
Or, you might want to tell a customer that their
subscription has expired. There are hundreds of reasons
to use an autoresponder. They are an effective marketing
tool that any business can benefit by.
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and direct links starting at just $5. For more
info:
http://www.MarketingBlaster.com
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