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Webmaster Articles
/ Newsletter Content and Newsletter Promotion
Newsletter Content and Newsletter Promotion
By Scott F.
Geld
http://www.MarketingBlaster.com
How do you decide what to put in your newsletter?
First and foremost, your target audience should be the
determining factor. Next, the content of your newsletter
should be newsworthy and appropriate in terms of timing.
If there's a hot new product just out, or a medical
breakthrough that may affect your audience, include
these types of stories. Try and make your content
informational, rather than a 'hard sell' of your wares.
Remember you are distributing a newsletter not an
advertisement.
Where do you get the material for your newsletter?
If you write the newsletter yourself keep abreast of
news within your industry. This should provide lots of
editorial possibilities.
Do some research about the products or services you
sell.
Readers love 'how to' pieces.
You can interview industry experts, customers and other
knowledgeable people and then report useful information
to your audience.
Encourage submissions from other writers.
When you start publishing a newsletter, submit it to
Ezine directories. Many of these directories ask you if
you accept newsletter content. If you answer yes, other
writers can submit their articles and you can use them
in your newsletter. Some sites you can submit your
newsletter to are Ezine-Universe.com, BestEzines.com,
EzineMarketing.com.
Read other newsletters and Ezines that target the same
or similar markets. When you spot an article that you'd
like to use, contact the newsletter editor and request
permission to reprint the piece. Most editors appreciate
knowing that others are reading their publications. It's
considered good etiquette to provide the writer/editor
with a copy of the newsletter their article appears in.
Ask to be added to their mailing list. You may find
other appropriate articles in future issues.
Some Web sites offer articles as newsletter content.
Check out Marketing-Seek.com, EzineArticles.com,
WebSource's Article Announce and AuthorConnection.com.
Other content ideas to include in a newsletter are:
Testimonials
Profiles of your clients or contacts,
Book Reviews
A calendar of Industry events
Helpful links to other Web sites
Educational resources such as training course
You will find that some ideas for your newsletter will
arrive in your inbox. Create a folder in your email
program for newsletter content. Then when you are ready
to put a newsletter together, you can check your folder
for material.
As you surf the net, add to your Favourites list
anything that might be suitable for future newsletter
content.
It's OK to do some obvious advertising in your
newsletter, but remember you don't want to turn your
readers off...so don't overdo it.
For a newsletter to be effective, it must be sent
regularly to your readers. It is a form of promotion
after all, and must be repeated to be remembered.
Scott F. Geld is the Director of Marketing for
MarketingBlaster.com, a company providing targeted
traffic and direct links starting at just $5. For more
info:
http://www.MarketingBlaster.com
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