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Webmaster Articles
/ Do Frames Affect Ranking?
Do Frames Affect Ranking?
by Jon Ricerca
http://www.SearchEngineGeek.com
Almost all SEO's agree that using frames will have
devasting results on your search engine rankings. Is it
true? We decided to answer this extremely simple
question for the two leading search engines using a
simple statistical analysis.
The methodology: I gathered the results of the queries
that were naturally performed last month by myself and
three associates using the two leading search engines
and analyzed them. I had to visit each page and check
the HTML source code to see if frames were in use. I
counted the number of pages found that utilized frames
for the first 8 rankings. The results for each of the
two leading search engines were kept separate so that we
could discover any differences between the two leading
search engines for this factor.
The resulting graphs show the number of pages utilizing
frames for each ranking. The Y-axis shows the number of
pages found utilizing frames, while the X-axis shows
rankings 1 through 8. Here are the graphs for each of
the two leading search engines:
http://www.SearchEngineGeek.com/graphs/dcy03.jpg
http://www.SearchEngineGeek.com/graphs/dcg03.jpg
(Note to webmasters: You have permission to hotlink,
text link or even copy the above images to your own
site. And you have permission to remove this note. :)
The result is very conclusive and very surprising.
Frames had no effect on ranking with both of the leading
search engines! The SEO gurus are wrong again!
Notes:
1. There was no exercise to attempt to isolate different
keywords. I merely took a random sampling of the queries
performed by myself and three associates during the
month.
Conclusion:
Pages which utilize frames rank no higher nor lower than
pages that do not utilize frames on both of the leading
search engines.
This is merely a correlation study, so it cannot be
determined from this study whether the leading search
engines purposefully entertain this factor or not. The
actual factors used may be far distant from the factor
we studied, but the end result is that these search
engines do, in fact, rank pages with frames the same as
pages without frames in the study.
Jon Ricerca is one of the leading researchers and
authors of the Search Engine Ranking Factor (SERF)
reports at SearchEngineGeek.com. For access to the other
SERF reports, please visit:
http://www.SearchEngineGeek.com
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